Mobile-forward design: An emerging trend for global brand websites.

Common Sense Advisory © 2018

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Innovative brands like WhatsApp, now owned by Facebook, grew up with ‘mobile-first’ development and responsive web design (RWD).

The emerging trend exemplified by digital champions — called mobile-forward design (MFD) — assumes an app-like approach for brand.com customer experiences.

Based on an analysis of the customer experience, rather than on any underlying code, CSA Research has arrived at an initial set of criteria for evaluating whether a website meets the test of mobile-forward design. This paper shares why mobile-forward design should be considered the best practice for global brand websites.